A campaign was needed to alert local communities that The Hope Factory situated in Port Elizabeth had space to mentor businesses in its Enterprise Development program. A marketing workshop with local business owners already in the program led to a stirring rallying cry to get up, get on with it, and do it for yourself by applying to The Hope Factory. The posters and flyers were distributed with promoters and local church organizations and the Prospectus for the course was wrapped in a fold-out poster with a course outline for applicants to display in their own environments. The campaign ran successfully for 3 years with more applicants than could be catered for. It was a Loerie finalist and won a silver in Graphis Best Posters 2014.
Poster Design • Publication Design • Typography
